Why VC Firms Are a Lot Like Record Labels
Jon Ricci took what he learned in business school and applied it to music. Instead of signing with a record label, he raised angel capital. Fresh out of Babson College, I did what any smart finance...
View ArticleDoing More With Less: Social Media Tips from General Assembly Instructor...
As a personal trainer, social media has been a game changer for my brand. Platforms like Twitter and Instagram are not only alternative methods of sharing information with my readers, but, in my mind,...
View ArticleStartup Sales How To: Building and Prioritizing a Target List
For any startup, the process of searching for those first foundational customers can seem daunting. Scaling a product when you’re starting from zero certainly isn’t easy, but there are a wide variety...
View ArticleGoby's Startup Post-Mortem: Find a Daily Use Case or Go Home
Common startup stories go something like this: the founder has a problem in their life, and creates a product to address it. Maybe they had trouble planning their vacation or couldn't find a vegan...
View ArticleThe Key to Crushing a Crowdfunding Campaign: Knowing Your Consumer
Back in early August, I reported on innovative furniture company Greycork and its Indiegogo campaign attempting to raise $50,000 toward getting its new living room line to the masses. Well, they hit...
View ArticleWhy HourlyNerd Likes to Say 'No'
“No, I don’t think we’re the best fit for that work.” Surprising to hear this from one of the top performers on your sales team, talking to a client? How’s this going to help that salesperson hit her...
View ArticleMIT Enterprise Forum: 5 Things a Startup Needs to Succeed
Playing the startup game has its fair share of appeal. Some people see that if they launch a company, they can be their own bosses while letting their creative flags fly. What’s not to like about...
View ArticleHow to Build a Minimum Viable Product in 3 Weeks with No Money
There's nothing sexier than traction. It's something that's been valued in startups for a long time, and in high-growth markets, the bar for meaningful traction is quickly being raised. In late-2014,...
View ArticleResilient Coders' David Delmar: How to Spot Coding Talent Early
As interviews go, I knew this one was going to be difficult. I was on a mission to find out what coding skills distinguish a talented software engineer, like a 10X engineer, at an early age--the...
View ArticleHow to Stealth Mode: Quiet Growth Hacks from an MIT Blackjack Ace*
"Stealth mode" is this thing startups do where they stay quiet about what they're up to--presumably until some grand reveal. It can mean very different things, ranging from a cryptic website and a few...
View ArticleToast's Ellie Mirman on How to Sell to Small Biz Owners
After spending more than seven years with HubSpot, Ellie Mirman decided to make a change in her career and join a fast-growing Boston startup last December—Toast Inc., maker of a restaurant...
View ArticleMike Volpe Explains How He Built the Marketing Team at HubSpot (Slide Deck)
Mike Volpe kept a low profile for a little while after his abrupt exit from HubSpot. That's changing."Want to build Boston's next pillar company? Hit me up," he wrote in a tweet two weeks ago. I...
View ArticleHard To Do, And Easy To Screw Up – A Primer On Hiring For Startups
Julia Austin is an angel investor in Boston. This post originally appeared on her personal blog. One of the most popular conversations I have with entrepreneurs I work with is how to improve their...
View ArticleHow to Build a Business in the Shadow of Google
This post first appeared on Wistia's blog. Wistia, DuckDuckGo, Quip… what do we all share in common? Wistia is a video hosting service that people pay for when they could use YouTube for free....
View Article5 Rules for Not Having the Tackiest Desk at the Office
Desk decorations are a delicate dance. Too many and you're the tacky one; too few and you run the risk of coworkers assuming you're soulless. In this age of limited cubicles and offices, your desk...
View ArticleStephen Gostkowski's Secret to Staying Calm Under Pressure
In one kick, Stephen Gostkowski won the game for the Patriots, eclipsed his legendary predecessor's record for all-time team field goals and extended his (as well as New England's) perfect season. It...
View ArticleHere's How to Dress for a Startup Interview
So you've landed an interview at . Here's what comes next: You're clearly qualified, so you've got that going for you. But you'll want to study up on the company before the big day. Who are the big...
View ArticleDriftt's Marketing Deck: How to Launch a Product in 7 Steps
Almost everybody in Boston talks incessantly about Boston's consumer wins and how Boston isn't really as bad at consumer startups and consumer technology as everybody says it is. Sometimes they talk...
View ArticleHere's What Uber's CEO Told MIT Students About Entrepreneurship
Last night, throngs of MIT students lined the hallways outside the university’s Wong Auditorium more than a half-hour before the doors even opened, waiting to hear what one guy had to say: Travis...
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